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Taiwan’s OTOP is Promoted in the Philippine in the Hope of Achieving Success

2018-04-13
Group photo
▲ Group photo

In response to the New Southbound Policy, Small and Medium Enterprise Administration, Ministry of Economic Affairs will lead Taiwan’s OTOP enterprises to attend 2017 Taiwan Expo in the Philippines held in Manila, Philippines from September 29 to October 1, 2017.

Featuring OTOP Taiwan Pavilion in 2017 Taiwan Expo in the Philippines, Small and Medium Enterprise Administration, Ministry of Economic Affairs exhibits internationally competitive products, such as Chiayi-based green bean cakes, Sugar & Spice’s nougat, San Yang Food’s vegetarian snacks, Herbs Family’s herbal vinegar, and Kenstarwood’s tableware as well as Wan-Wen Food’s dried fish floss, Tradition’s tea, Dahsin Food, Guo Yuanyi, Fongden, and Djulis which offers quinoa souveniors.

In addition, Small and Medium Enterprise Administration, Ministry of Economic Affairs works with Department of Trade and Industry, the Philippines to organize Taiwan-Philippines Seminar on Small and Medium Enterprises, where Deputy Director General Su, Wen-Ling, Sugar & Spice, Deputy Minister Ms. Maglaya and Secretary-general Ms. Du-Naga from Department of Trade and Industry, and Representatives of the Philippines in Taiwan Mr. Ignacio share successful experience in developing OTOP businesses in the hope of creating inspiration and the possibility of cooperation. The results of the seminar will be the cornerstone of signing of Memorandum of Understanding between micro SMEs in the Philippines and Taiwan.

On September 30, Deputy Director General Su will witness the signing of Memorandum of Understanding (MOU) between Corporate Synergy Development Center and SHO DA FOOD EXCHANG, Inc, a Philippine importer, for promoting Taiwan’s OTOP. With its understanding of the Philippine market, SHO DA FOOD is able to help market Taiwan’s OTOP through medium-level and high-level distribution channels like SM and Rustant’s. An exhibition of Taiwan’s OTOP is expected to be held in major Philippine channels in 2018 Chinese New Year to allow Philippine citizens to taste Taiwanese local specialties in the hope of promoting Taiwan’s OTOP in the Philippine market successfully.  

Deputy Director General Su, Wen-Ling indicated that Taiwan’s OTOP industry will continue to grow internationally. In addition to continuously working with existing distribution channels in Hong Kong, Singapore, Malaysia, the U.S. and Canada, Small and Medium Enterprise Administration aims to share local specialties of Taiwan’s OTOP businesses in new southbound markets.

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